Tag: Business Case
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What the IEO Business Case Has Actually Asked: Three Prompts, One Recurring Shape
The case prompts we hold ask you to appraise a public project, not to pitch a startup. Here is the shape they share and the appraisal toolkit most teams never pack.
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The Business Toolkit for the IEO Case Round: Unit Economics, Break-Even and Sizing a Market
The IEO case round asks for a business recommendation, not an essay. Here is the analytical toolkit behind a defensible answer: unit economics, cost structure and market sizing.